China Tea Wins the Title of "Leading Enterprise in International Awareness (Tea Industry)"

On May 12, during the "2024 World Brand Moganshan Conference", Reference News, Xinhua News Agency, released the excellent cases included in "China Enterprise Overseas Communication Capabilities Analysis Report (2023)". China Tea Co., Ltd was honored the "Leading Enterprise in International Awareness (Tea Industry)". This recognition highlights her position as the top leading companies in the industry. Through the medium of "tea",  China Tea is presenting this China's Name Card of Tea to the world. The purpose of this report is to select and buildup some leading Chinese enterprises that can go internationally. By "telling Chinese stories well" , they are enabling more overseas markets understood Chinese traditional cultures.

In recent years, China Tea has been continuously enhancing its enterprise’s awareness, increasing its overseas communication. By practicing the Belt and Road Initiative, the company is building bridges of cultural exchanges. In 2017, China Tea attended “The Expo 2017 Astana” and gave keynote speech at the  "Belt and Road Conference”focusing the theme of the Internationalization of Chinese Time-Honored Brands. In 2019, at the International Tea Economic Integration and Development Summit Forum during the first China International Import Expo, China Tea announced its Proposal on “Tea and the World”inviting friends from world to taste Chinese tea. In 2023, China Tea participated in "The Third Belt and Road International Cooperation Summit Forum” and signed the agreement on the "African Brand Project," opening up a fast-track to enter Northwest African market and establishing a new enterprise model.

In the future, China Tea will continue to deliver Chinese tea products to the world. By telling Chinese stories well and implementing the Belt and Road Initiative, the company is continuously enhancing its corporate influence, and building up its reputation globally with this China Tea name.      

Sources: China Tea website, May13, 2024