China Tea Being Prized the Enterprise of the Year of 2024 Forbes China Tea Industry Selection

On August 16, hosted by the Center for International Cultural Communication (CICC), China International Communications Group, the "Tea and the World" Chinese Tea Global Communication Launching Ceremony was held in Beijing. During the event, Forbes China announced the results of the 2024 Forbes China Tea Industry Selection. Including the “Enterprise of the Year”, there were four themes of this Selection. China Tea Co., Ltd. was invited to participate and was awarded the “Enterprise of the Year”.

The event also had two topics exchanges, focusing on "Inheritance and Innovation: Creating a Cultural Identity for Chinese Tea" and "Brand Going Ahead: Leading Chinese Tea to the World" respectively.

China Tea stated that as an Soe, the company bears the responsibility and mission of promoting Chinese tea culture. The China Tea brand, with its inherent genes, was the first tea trademark going globally and has historically set a precedent for Chinese tea brands. Therefore, China Tea is naturally positioned to play big role and drive Chinese tea to the world. In the future, China Tea aims to, first, create healthy tea by focusing on resources cultivation and developing some super products, such as the "Golden China Tea" series, the "China Tea Souvenir" series, and the "Intangible-Cultural-Heritage" series, accelerating the core product series development. Second, the company intends to create safety tea by continuously improving product quality through bench-marking in excelling national, industry, and export standards. As the ones leading the industry and brand precedence, the company is dedicating in the driving Chinese tea to the world.

During the event, China Tea also showcased a variety of fine tea products, including the “Intangible-Cultural-Heritage” series, the “Golden China Tea” series, and the “Red Chinatea” series. The company also provided tea art services. Guests presented the occasion had given high praises.

In recent years, China Tea, by casting this Chinese tea brand with its native intention, has received numerous honors in some major national events. On May 21 this year, the fifth "International Tea Day," China Tea products were featured in FAO headquarter Rome, attracting hundreds of foreign friends. People were coming to the booth for tasting and hearing Chinese tea stories. The company had won high recognition and widespread attention from the FAO and other institutions.

Sources: China Tea website, Aug.21,2024